Blog maintained by April Arrglington[1]. Contains sections including: A general overview of Transmedia, slide shows on transmedia and related topics and blog articles highlighting an assortment of topics.

Ferom the blog:[2] "The purpose of the blog is to write about all things Transmedia, including people in the field, facilitating and emerging new technologies, case studies on winning projects, failing projects and the potential of new and dormant intellectual properties. I'm also very interested in the phsychology of what makes female demographics tick."

Uses Win, Fail and Hot as categories for assorted topics/properties. [3]


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