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Search Engine Marketing (SEM) (from source[1]) - a marketing tactic that, when combined with SEO, helps a business or organization attract customers, generate brand awareness, and build trust by increasing its website's visibility. This is done through the purchase of pay-per-click advertisements and paid inclusion in search engine results.


REFERENCES

  1. http://www.constantcontact.com/learning-center/glossary/social-media/index.jsp A Social Media Glossary by Constant Contact September 28, 2010

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