(from source) "What is rich media? It isn't a new-media technology in itself, but rather a term used in the advertising business referring to the use of the latest technology in creating Web advertising content. It means ads on Web pages that contain interactive elements, which permit active participation by consumers in a website audience. Ads with this kind of interactivity also are referred to as interactive media. "
- ↑ http://www.uncp.edu/home/acurtis/NewMedia/NewMediaCommunicationTechnologies.html "New Media Communication Technologies " by Anthony Curtis May 14, 2010