Public Media serves to engage a public. Public media include publicly-funded broadcasters and networks (such as local public TV and radio stations, National Public Radio, the Public Broadcasting Service, and the British Broadcasting Corporation) as well as other sources. Public media 2.0 redefines how this media is organized and engages.

from source[1]) - "Public media 1.0, like parkland bordering a shopping mall, inhabited a separate zone: public broadcasting, cable access, nonprofit satellite set-asides, national and international beats of prestige journalism. These media played occasional major roles (showcasing political debates; airing major hearings; becoming the go-to source in a hurricane) while also steadily producing news and cultural enrichment in the background of Americans’ daily lives.

Public media 2.0 will be built around mission, most fundamentally the ability to support the formation of publics—that is, to link us to deep wells of reliable information and powerful stories, to bring contested perspectives into constructive dialogue, to offer access and space for minority voices, and to build both online and offline communities. How can we recognize public media 2.0 projects in the networked information environment? Like any good participatory media project, they should be open (multidirectional, dynamic, networked), iterative (with good feedback loops), accessible (easy to use without high-end equipment or skills), and egalitarian (letting all participants see each other as significant contributors). But to be public media, they should have at their core the mission to mobilize publics with whatever media are on offer. They should enable participants to shape an informed judgment on which they can act."

PBS mediashift offers an article with eight examples of public media 2.0 projects [2])


  1. Public Media 2.0: Dynamic, Engaged Publics by Jessica Clark
  2. Eight Public Media 2.0 Projects That Are Doing it Right by Jessica Clark, October 6, 2009