(from source[1]) "Geoffrey Long, who likes to refer to the ‘negative capability’ in transmedia storytelling. Long defines negative capability as, “the artful application of external reference to make stories and the worlds in which they are set even more alluring” (Transmedia Storytelling: Business, Aesthetics and Production at the Jim Henson Company, June 2007). "Long is talking about how individual pieces of content can reference each other, thereby pulling audiences through a series of content pieces.


  1. "The Narrative (and Collaborative) Gutter of Transmedia Storytelling " - by Scott Walker (and reference to Geoffery Long)July 19, 2010

Ad blocker interference detected!

Wikia is a free-to-use site that makes money from advertising. We have a modified experience for viewers using ad blockers

Wikia is not accessible if you’ve made further modifications. Remove the custom ad blocker rule(s) and the page will load as expected.