(from source) "If only these walls could speak..." Using technologies that can identify the position of the viewer or the media player, locative media will change according to its location. Pervasive media is often locative, as is augmented reality. Advertisers are massively excited by the possibilities of locative media. Your smart phone knows where you are and tells you about what is nearby. Artists tend to be more interested in it as a way of connecting stories or memories, or multiple histories to places."
- ↑ vonviral.ning.com/profiles/blogs/towards-a-vonviral-glossary "Towards a Vonviral Glossary. What the hell is 360 cross-platform pervasive transmedia? " by Rik Lander January 10, 2010