from source[1] "stories that are not just entertaining, but immersive, taking you deeper than an hour-long TV drama or a two-hour movie or a 30-second spot will permit. This new mode of storytelling is transforming not just entertainment (the stories that are offered to us for enjoyment) but also advertising (the stories marketers tell us about their products) and autobiography (the stories we tell about ourselves)."

Deep Media is discussed in this article, ""Deep Media," Transmedia, What's the Difference?: An Interview with Frank Rose (Part One)" [2] (from the article) "Transmedia, or crossmedia, puts the emphasis on a new process of storytelling: How do you tell a story across a variety of different media? Deep media puts the focus on the goal: To enable members of the audience (for want of a better term) to delve into a story at any level of depth they like, to immerse themselves in it."

See also Frank Rose's Blog named Deep Media


  1. Rose, Frank 2011 The Art of Immersion: How the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories
  2. Jan. 26, 2011 by Henry Jenkins