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(from source [1]) "...music companies recently adopted what they call "360-degree deals" that give these companies shares of licensing, endorsements, merchandise and tour revenue. The music itself has become a loss leader and, in rare cases, an additional revenue stream. "




REFERENCES

  1. http://www.filmmakermagazine.com/issues/summer2009/culture_hacker.php "Lance Weiler explains why filmmakers should expand their films into a storyworld" by Lance Weiler April 15, 2010